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South Korea

Announced

Announced 23 June 2025 → Planned start 2027

Next
Sales model
Not yet confirmed
Market size
1,490,208 new cars

Key developments

  1. Milestone XPeng’s Korea head-designate to join on 1 December, Starnews reports

    Lee Man-sik, the Volvo Korea executive designated to lead XPeng’s Korean subsidiary, will join on 1 December, Starnews reported on 1 November. Lee has more than 30 years of automotive experience, including leadership of Volvo Korea’s sales and communications. ETNews reported his selection on 30 October, as XPeng prepares its local sales and service network ahead of an expected 2027 sales start.

    Reported
  2. Milestone XPeng courts Korean dealer groups ahead of a 2027 sales start

    Korean media report that XPeng invited about ten major import-car dealer groups to its Guangzhou headquarters in August 2026, will run a formal dealer selection from October, wants at least five sites in the Seoul area by year-end and plans to begin sales in 2027. It is recruiting a Korean chief executive; the G6, X9 and P7+ are named as launch models.

    Reported
  3. Entry announced XPeng registers South Korean subsidiary

    XPeng Motors Korea was registered in Seoul on 23 June 2025, according to the Korea Herald; KED Global first reported the June registration. In July 2026 Korean media reported XPeng was recruiting a country head. No launch date or models have been confirmed.

    Reported

Updated 1 Nov 2026 · Spotted an error or have a better source?