Italy
On sale
Announced 17 April 2025 → On sale since 18 June 2025
- Sales model
- Distributor · ATFlow (Autotorino Group)
- Current models · from
- L03 €34,990G6 €42,690P7+ €44,990G9 €63,170
- Local website
- xpengitalia.it
- XPeng in 2025
- 115 registrations 0.01% of 1,524,843 new cars
- XPeng to date
- 732 registrations Jun 2025 – Oct 2026
- Record month
- 131 registrations October 2026
- Network
- 36 locations 32 for sales · 25 for service
Registrations
All markets →Last 12 months 670
| Year | Registrations | YoY | Source |
|---|---|---|---|
| 2026 · Jan–Oct | 617 | — | UNRAE |
| 2025 | 115 | new | UNRAE |
All 17 months
| Month | Registrations | MoM | YoY |
|---|---|---|---|
| Oct 2026 | 131 | +72% | +337% |
| Sep 2026 | 76 | +58% | +7,500% |
| Aug 2026 | 48 | −34% | — |
| Jul 2026 | 73 | +18% | — |
| Jun 2026 | 62 | −16% | +107% |
| May 2026 | 74 | +51% | new |
| Apr 2026 | 49 | +8.9% | new |
| Mar 2026 | 45 | +80% | new |
| Feb 2026 | 25 | −26% | new |
| Jan 2026 | 34 | +9.7% | new |
| Dec 2025 | 31 | +41% | new |
| Nov 2025 | 22 | −27% | new |
| Oct 2025 | 30 | +2,900% | new |
| Sep 2025 | 1 | — | new |
| Aug 2025 | 0 | — | — |
| Jul 2025 | 0 | −100% | — |
| Jun 2025 | 30 | new | new |
Key developments
Orders open L03 priced from €34,990 in Italy, orders from the end of July
Quattroruote reported on 16 July 2026 that orders for the XPENG L03 would open in Italy from the end of July, priced from €34,990 for the battery-electric version and €37,990 for the range-extender, with first deliveries due by the end of 2026; ATFlow distributes the brand in Italy.
ReportedUpdated- MediaXpeng L03IT · Quattroruote · 16 Jul 2026
Orders open P7+ opens for order in Italy from €46,170
Quattroruote reported Italian pricing for the XPENG P7+, from €46,170.
Reported- MediaXpeng P7+: il listinoIT · Quattroruote · 17 Jun 2026
Launch XPeng goes on sale in Italy with the G6 and G9
Italian media reported XPENG's commercial launch through ATFlow, the Autotorino Group division that imports the brand, with the G6 from €39,700 and the G9 from €55,790 at the launch offer, €43,670 and €61,170 at list, and a plan for 40 sites by the end of 2025.
ReportedUpdated- MediaDue nuovi SUV cinesi arrivano in Italia: i prezzi di XPeng G6 e G9IT · Motor1 Italia · 18 Jun 2025
- MediaXpeng G6 e G9: prezzi, dotazioniIT · Quattroruote · 19 Jun 2025
- MediaXPENG G6 e G9 alla sfida del mercato italiano. Ordini al via e quanto costanoIT · HDmotori
Entry announced XPeng enters Italy with ATFlow as exclusive distributor
Electrek reported XPeng's official entry into Italy with ATFlow as exclusive distribution partner and sales scheduled to begin in June 2025. XPeng had previewed the G6 and G9 at Milan Design Week in April 2025.
Confirmed- PrimaryXPENG, futuristic leader of the Milan Design Week 2025XPeng
- MediaChina's XPeng Motors continues globalization with market entry in ItalyElectrek · 13 May 2025
What the abbreviations mean
- YoY
- year on year: against the same period a year earlier.
- MoM
- month on month: against the month before.