- Sales model
- Direct sales
- Current models · from
- L03 €36,600G6 €43,600P7+ €47,600G9 €59,600G9L €75,600X9 €78,600
- Local website
- xpeng.com/at
- XPeng in 2025
- 54 registrations 0.02% of 284,978 new cars
- XPeng to date
- 1,129 registrations Jan 2024 – Oct 2026
- Record month
- 179 registrations September 2026
- Network
- 23 locations 23 for sales · 23 for service
- Leadership
- Markus Schrick Managing Director, Central Europe (Germany, Austria and Switzerland) · XPeng newsroom · 1 Oct 2026
Local assemblyGraz — Magna Steyr →
· G9L completes its first production trial at Magna in Graz Read it on the Graz guide →
· G9L named as the fourth XPeng model to be built in Graz Read it on the Graz guide →
· P7+ added at Graz; XPeng CEO flags a fourth Graz-built model Read it on the Graz guide →
· XPeng starts European assembly of G6 and G9 at Magna Steyr in Graz Read it on the Graz guide →
Registrations
All markets →Last 12 months 1,126
| Year | Registrations | YoY | Source |
|---|---|---|---|
| 2026 · Jan–Oct | 1,074 | — | Statistik Austria (preliminary) |
| 2025 | 54 | new | Statistik Austria |
| 2024 | 1 | new | Statistik Austria |
All 12 months
| Month | Registrations | MoM | YoY |
|---|---|---|---|
| Oct 2026 | 170 | −5.0% | — |
| Sep 2026 | 179 | +23% | new |
| Aug 2026 | 146 | −10% | new |
| Jul 2026 | 163 | +39% | new |
| Jun 2026 | 117 | −0.8% | new |
| May 2026 | 118 | +84% | new |
| Apr 2026 | 64 | +52% | new |
| Mar 2026 | 42 | −16% | new |
| Feb 2026 | 50 | +100% | new |
| Jan 2026 | 25 | −43% | new |
| Dec 2025 | 44 | +450% | new |
| Nov 2025 | 8 | — | new |
Key developments
Launch XPeng starts sales in Austria with the G6 and G9
XPENG began selling in Austria on 1 October 2025 at four sites in Vienna, Klagenfurt and Salzburg run by contract dealers Schmidt Premium Cars and Czeczil, with the G6 from €43,600 and the G9 from €59,600. It said it was carrying its German contract-dealer model over to Austria, planning eight locations by the end of 2025 and 20 in 2026.
Confirmed- PrimaryXPENG startet Vertrieb zum 1. Oktober 2025 in ÖsterreichDE · XPENG · 1 Oct 2025
Entry announced XPeng announces Austrian market entry for October 2025
XPeng said it would enter Austria in October 2025 using the authorised-dealer approach it uses in Germany, starting in Vienna, Salzburg, Graz and Klagenfurt and targeting 10 outlets by end-2025 and 20 in 2026.
Reported- MediaXpeng announces entry into 5 European countries, pressing ahead with global expansionCnEVPost · 26 Sep 2025
- MediaEurope offensive: Xpeng enters five more marketselectrive · 26 Sep 2025
Entry announced Austria added to XPeng's Central Europe region, launch set for October
XPENG announced it would enter Austria in October 2025 and that the Austrian business would be managed from Germany by XPENG Motors Germany as part of its Central Europe sales region.
Confirmed- PrimaryXPENG nimmt Österreich in die Verkaufsregion Central Europe aufDE · XPENG · 7 Aug 2025
What the abbreviations mean
- YoY
- year on year: against the same period a year earlier.
- MoM
- month on month: against the month before.