Brazil
Announced
Announced 25 March 2026 → Planned start second half of 2027
- Sales model
- Direct sales
- Market size
- 2,549,462 new light vehicles
Key developments
Product XPeng says the MONA L05 can run on Brazil’s petrol
XPeng says the range-extender MONA L05 can run on Brazilian petrol with 22%, 27% or 30% ethanol, and lists Brazil’s PL8 standard beside two European ones. Vice-president Yu Tao calls the L05 a “global car”. XPeng announced Brazil as a market in March 2026 and is building its own team there.
Milestone XPeng starts building its own team in Brazil
XPeng began recruiting its first dedicated HR manager in São Paulo on 14 September 2026, to build the function “from the ground up” and to hire across commercial, technology, after-sales and corporate roles as it “continues to grow its presence in Brazil”. Quatro Rodas has reported that XPeng will run its own operation in Brazil rather than work through a local partner, and that it has hired executives from GWM's and BYD's Brazilian businesses. No launch date, prices or showroom have been announced; Brazilian reports point to a start in 2027.
Confirmed- PrimaryHuman Resources Manager — São Paulo, BrazilXPeng · 14 Sep 2026
- MediaXPeng contrata ex-GWM e BYD e prepara ofensiva híbrida para o BrasilPT · Quatro Rodas · 22 Nov 2025
Entry announced XPeng's head in Brazil confirms a launch in the second half of 2027, report says
The general manager of XPeng's new Brazilian operation has confirmed a launch in Brazil in the second half of 2027, Autoesporte reported on 19 October. The outlet also reported that XPeng is leasing a parts distribution centre and is in talks with possible partners to begin assembling cars in Brazil from 2028. XPeng itself has not announced a date; at the launch of its Latin America plan in March 2026 it named Brazil, with Mexico and Colombia, as a core market for 2026. Times Brasil (CNBC) reported in July that XPeng has had a company registered in São Paulo since July 2025.
ReportedUpdated- MediaChinesa xPeng define data para lançar marca no Brasil; saiba quando seráPT · Autoesporte · 19 Oct 2026
- MediaXpeng acelera entrada no Brasil e prepara operação para 2027PT · Times Brasil | CNBC · 8 Jul 2026
- MediaXPENG launches 3-year strategy targeting Latin America marketGasgoo
Entry announced XPeng names Brazil a core 2026 market in its Latin America plan
Presenting a three-year Latin America strategy alongside its Mexican launch on 25 March 2026, XPeng named Brazil, with Mexico and Colombia, as a core market to be established in 2026. Later Brazilian reports point to a start of operations in 2027.
Reported- PrimaryXPENG Announces Vehicle Delivery Results for March 2026 (Form 6-K, Exhibit 99.1)XPeng · SEC · 1 Apr 2026
- MediaXPeng Launches G6, G9 in Mexico, Eyes Latin America by 2028ChinaEVHome · 27 Mar 2026
- MediaXPENG Launches Three-Year Latin America Strategy, Officially Enters Mexico Market with G6 and G9Gasgoo